Short, fun animated videos and doodle videos are the rage on Facebook, YouTube, and every corner of social media. Real estate agents are leveraging these videos to entice home sellers who failed to sell their homes during a listing contract period.
Home sellers with “expired listings” often are angry, frustrated, and confused. Many sellers feel let down by their agent. They complain agents did not communicate with them often enough; agents did not calculate a selling price; and there is a litany of complaints about real estate agents’ failings.
Animated videos laced with humor are ice breakers. Real estate agents can put these videos to work for them in a variety of ways:
- Landing page
- Facebook Business Page
- Facebook Video Ads
- Retargeting Campaigns
Check out the “expired listings” videos for real estate agents in The Video Shoppe.
Angry Your House Did Not Sell? (Shown above)